18 Fashion Trends We’re Shopping for Summer 2024, Like Bow Everything

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A few warm days in May and June, and we’re thinking about summer 2024 trends already. The shows for this season happened last September, and now that we’ve had time to metabolize them, as well as the television, film, beauty trends, and culture that influence clothes, new fashion trends for 2024 are coming into view.

It’s always potentially scary when old things come back in style. We were just recently swearing to never repeat our past sins of business casual at the club and capris, only for them to look oh-so-tempting again.

Model Adhel Bol walks the Alexander McQueen SS24 show during Paris Fashion Week.

But that’s how we live in harmony. We fall in love with things, then betray them, then want them back. We never learn, and that’s beautiful. But there’s something interesting looming in the air. Fashion writer Alexandra Hildreth reported on this last fall, but everybody is a fashion critic now. Maybe because the video essay is a format at our fingertips, maybe because there is so much fashion everywhere. Influencers have to stand out from each other, and the only way to do that is to have an opinion, according to the myriad of people she spoke to for the story.

One such common opinion these days is the anti-trend. Trends have always been optional to participate in, and they kind of have to be if you want a wardrobe you actually like. But trend seems to have become a bad word, something cheap, inauthentic, and untrustworthy. And in a sea of cores and aesthetics often arising, not from an actual trend, but from TikTok users’ desire to coin a new trend or phrase, I can see where the distrust comes from.

In a TikTok interview, Fashion Magazine asked model Alex Consani about one trend she hates, and she said, “I don’t really hate any trend, no shade, but I hate when people feel like a trend has to be done. Like, live your truth. If you wanna wear what you wanna wear, do what you wanna do, do it because you wanna do it.” And that exact attitude toward fashion is in the drinking water. It’s pervasive. The big bad voices of fashion are pushing back on the feeling that trends are imposed onto us, and inviting the notion that trends are up to us.


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