Lana Del Rey SKIMS 2024 Valentine’s Day Collection: What to Buy Right Now

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We’re all thinking it. A Valentine’s Day lingerie collection with a campaign starring Lana Del Rey? How did no one come up with that sooner? SKIMS, Kim Kardashian’s shapewear and intimates brand, rolled out a Valentine’s Day lingerie campaign starring the singer-songwriter this week. Safe to say, the Internet was gagged. The collection doesn’t come out until Tuesday, January 23—which seems like a lifetime in Internet years—but we already can’t wait to shop it.

The SKIMS campaign feels like a vintage pin-up pictorial with modern-day styling: knee-high boots, big satin bows, elbow-length gloves, and glossy makeup. The main image shows Lana sitting in a giant, blue velvet, heart-shaped box, dressed in a baby blue velvet teddy. 

The Internet has long recognized Kim Kardashian’s ability to adapt to the present and create SKIMS campaigns people didn’t even know they wanted. She did it in 2022 when she brought Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel together for a shapewear campaign. Last year, she rolled out three notable campaigns, starring SZA, Cardi B, and Kansas City Chiefs quarterback Patrick Mahomes and his family

“I’ve been a big fan of SKIMS since the beginning,” Lana said in a press release. “Their collection is so pretty and dreamy, which made collaborating with [photographer Nadia Lee Cohen] on the creative so fun.”

When does the SKIMS Valentine’s Day collection drop?

You can’t buy the Valentine’s Day lingerie Lana’s wearing until noon EST on Tuesday, January 23. But the entire collection—plus the rest of the SKIMS Valentine’s Day shop—is open for preview for anyone hoping to plan their haul. It includes everything from hot pink pajamas and cozy lingerie to candy underwear and a fleece for your dog. 

And if you just can’t wait to plan your Valentine’s Day outfit until the SKIMS collection drops, we got you. On the heels of Valentino Pink and the Barbie movie, hot pink is kind of everywhere. And great SKIMS dupes are too. Whether you’re looking for loungewear or something more sexy, the Internet is at your fingertips, honey.


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