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Listen, we can’t help it — whenever Taylor Swift steps out wearing something cute, we immediately do a deep dive into how we, too, can purchase that item. Sometimes, the price tag is so high that we have to settle for the alternative, like her recent heart pendant. Other times, we’re pleasantly surprised by her affordable bag collection, which has recently been updated to include a style from Aupen.
We first spotted Swift carrying Aupen’s sleek Nirvana bag back in August, on the same night she slipped through a chaotic crowd to attend Jack Antonoff and Margaret Qualley’s rehearsal dinner. Then, a few months later, the singer broke out the same $340 style for a date night with Travis Kelce, pairing it with a houndstooth jacket, black Versace corset, and slim-fit trousers.
As it turns out, the superstar is not the only famous fan of this up-and-coming brand. Jennifer Lawrence has worn Aupen’s Fearless Re-Edition bag at least three times this October, while Selena Gomez completed her MTV Video Music Awards after party look with a fringed Purpose Ice purse. Even Hailey Bieber and Olivia Rodrigo have each worn Aupen’s regular Purpose design, AKA sleek asymmetric shoulder bag that rings up at just $180. Clearly, it’s a new must-have among style icons, and the good news is we won’t feel too guilty adding to our own collection.
Ahead, we’re rounding up some of Aupen’s most popular — and cutest — styles. We have a feeling we’ll see even more celebrities carrying these bags in the near future.
Aupen Nirvana Bag
Taylor Swift’s wardrobe budget is a lot higher than our own, but every so often, she’ll wear something that’s reasonably priced. Sure, she once styled this sleek asymmetrical purse with a Versace look, but it would look just as great with pieces from Reformation and Free People (AKA two other brands the singer seems to like).
Aupen Fearless Re-Edition Bag
This design is so classic, it’s no wonder that it has become Jennifer Lawrence’s new go-to. If you’re not too into the black colorway, don’t worry: it comes in multiple shades, including pink and olive green.
Aupen Purpose Ice Bag
Selena Gomez wore this bag to an awards show after part and in her “Single Soon” music video. It may be $240, but if that doesn’t qualify as a fancy accessory, we don’t know what does.
Aupen Purpose Bag
Want a quality, grab-and-go purse to pair with your favorite jeans? Hailey Bieber has given this option her stamp of approval, and has worn it with both casual denim and a strapless, sequin gown.
Aupen Miracle Bag
OK, so the A-listers haven’t yet rocked this one, but once they do, we won’t be surprised. Embellished with high-quality Zirconia, it’s a smart choice for the red carpet. Or, you know, a fun night out on the town.
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